Who We Are

Janani is an India Society established in 1995 with the objective of supporting the government to deliver family planning and safe abortion products and services in low-resource settings. Janani’s mission is to empower Indian couples to choose when and how many children they want, so that every child is planned, wanted and cared for. Today Janani is one of the largest NGO providers of family planning and safe abortion in India.

Janani operates 14 clinics in the states of Bihar, Jharkhand and Uttar Pradesh under the brand name “Surya”. Janani’s Surya clinical teams provide family planning and safe abortion counselling and services to over 80,000 clients per year. Surya teams also work in partnership with the government to deliver family planning services at public health facilities in 24 districts and have received numerous awards from the state and district governments in appreciation of their work

In addition to providing services to clients, Surya teams, under license from the government, provide training in family planning and safe abortion service provision to registered healthcare providers, as well as training on family planning and safe abortion counselling to community health promoters. Surya teams also actively engage with communities through health fairs and other channels to increase public awareness about family planning

Parallel to its Surya Clinic programme, Janani social markets a broad range of reproductive health products through the private sector in 18 states. Janani’s sales teams work with over 100,000 licensed distributors, healthcare facilities and pharmacies to ensure that family planning and safe abortion products are affordable and widely available at the pharmacies and healthcare facilities within easy reach of consumers.

Janani’s field teams also provide product information and updates to healthcare providers and pharmacists through one-to-one visits and conduct community-targeted awareness-raising campaigns about contraception through mass media and digital communication campaigns.

Janani works in close partnership with the Government of India under the Public Private Partnership (PPP) component of the National Rural Health Mission (NRHM) and the Government of India’s National Contraceptive Social Marketing Program.

The majority of Janani’s activity is focused on Bihar and Uttar Pradesh where fertility rates and unmet need are highest. Around 70% of our clinical service clients are from poorer, rural communities. More than two-thirds of our clients do not have a consistent income and would likely not be able to afford similar services through the private sector. Janani’s social marketing programme extends distribution deep into rural areas where supply chains and availability of private sector products are often weakest, to ensure that high quality affordable contraception is available at the pharmacies and clinics where they are needed.

Janani invests 100% of its revenue in achieving this mission. Through a constant emphasis on operational efficiency and with support from the government of India and other donors, Janani is able to keep prices to consumers affordable - as low as 3 rupees ($0.04) for a condom, and 10 rupees ($0.12) for a cycle of contraceptive pills. Most family planning services at Janani’s clinics are free of charge. Janani uses revenue from sales in wealthier settings to cross-subsidize the cost of delivering products and services in poorer communities

Today Janani employs over 470 staff across 18 states of India and works with over 100,000 public and private businesses to ensure quality family planning and safe abortion products and services reach where they are needed the most. Janani remains keenly focused on its core mission of providing Indian couples choices around fertility and it is this keen focus that makes Janani the success it is today.


Over the last 26 years, Janani has provided over 50 million couple1 years of protection from unwanted pregnancy to underserved couples in India, preventing more than 12 million unwanted pregnancies and 20,000 maternal deaths. Annually Janani provides approximately 65,000 tubal ligations, and social markets 35 million condoms, 1.7 million cycles of contraceptive pills, 270,000 injectable contraceptives and 30,000 IUDs.

Janani continues to grow each year, reaching new territories and new clients across India with the information, products and services they need to safely and effectively control their fertility.

Our Vision

To provide best reproductive health solutions to all Indians.

Our Mission

  • To ensure the affordability and availability of a full spectrum of modern birth control and safe abortion methods and services
  • To work in partnership with the Government of India and donor agencies towards mutually agreed outcomes

What We Do: Contraceptive Social Marketing

“Contraceptive Social Marketing (CSM) consists of subsidized, branded contraceptives that are sold through widespread established retail outlets using standard distribution and wholesaling networks backed by brand-focused and mass media advertising.”- Phil Harvey

This means that our offering is:

Very Economical

Very Economical

Basket of products and services to choose from

Basket of products and services to choose from

Meet international quality standards

Meet international quality standards

commercial infrastructure

Leverage existing commercial infrastructure and methodologies to reach millions of customers with need for family planning


Use social marketing to increase awareness of our products and to address myths and misconceptions around them


Quickly scale our operations across India by using existing retail spaces and health service delivery networks


Where We Are

Within India, we are present in 24 states.

We also sell our products in SAARC countries like Nepal and Bhutan.

Our brand of clinics, Surya Family Planning Clinics, are present in Bihar, Jharkhand and Uttar Pradesh.

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Our Impact

In our 25 years of establishment, Janani has provided over 42 millions couple years of protection to couples in the most underserved areas of India. Our cumulative impact is shown below:

Data from 1995 to 2021

Pregnancies averted

12 millions
unwanted pregnancies averted

CYPs provided

42 millions
CYPs provided

Maternal deaths

Maternal deaths averted

Unsafe Abortions

6 millions
Unsafe Abortions averted

Tubal ligations

tubal ligations done

Non scalpel vasectomies

non scalpel vasectomies done


IUDs inserted


injections administered

Safe Abortions

safe abortions conducted