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| Lists Financial Transactions |
| Janani administers one of the most cost efficient service delivery
programmes in the world. Social marketing is traditionally rated
to be an extremely cost efficient way to deliver products |
 |
| but managers of these programmes have always assumed that reaching
products deep into rural areas and delivering quality clinical services
will be cost inefficient, unviable and not feasible. |
Revenue
(in Million) |
Years |
Rs |
US $ |
2002 - 03 |
47.99 |
1.07 |
2003 - 04 |
40.07 |
0.89 |
2004 - 05 |
42.55 |
0.95 |
2005 - 06 |
70.74 |
1.57 |
2006 - 07 |
66.39 |
1.54 |
|
|
The Janani programme, working in one of the poorest corners of the world,
proves otherwise.
| Breakdown of Budget 2006 - 07 |
Particulars |
Rs. |
US$ |
% |
| Cost of Commodities |
24,676,196 |
573,865 |
18.88% |
| Rural Project |
29,166,736 |
678,296 |
22.32% |
| Clinicial Project |
48,900,042 |
1,137,210 |
37.42% |
| Freight |
3,072,189 |
71,446 |
2.35% |
| IEC |
12,489,086 |
290,444 |
9.56% |
| Salaries |
5,127,639 |
119,247 |
3.92% |
| Administrative Expenses |
6,281,374 |
146,078 |
4.81% |
| Assets |
971,003 |
22,581 |
0.74% |
| Total |
130,684,266 |
3,039,169 |
100.00% |
It cost Janani Rs. 120.73 ($2.94) to protect a couple through the year
(cost per CYP) last year. Internationally, it is estimated that the cost
to protect a couple in low-income countries is about $20. Including the
cost the government incurred on product subsidies, this cost per couple
in the Janani programme during 2005-06 was Rs. 110.30 ($2.45).
Leveraging existing resources in the private sector is one of the major
reasons for Janani’s cost efficiency.
Janani’s programme delivers a “sterilization-equivalent”
at Rs. 2,000 (US$ 45). In 2003, the state government of Chhattisgarh in
central India officially estimated that its sterilisation-equivalent through
the public sector is Rs. 6,300 (US$ 140). This cost did not cover training
and IEC, two major costs in the Janani programme. The Uttar Pradesh government
in northern India estimates the corresponding cost to be Rs. 10,000 (US$
225).
| Janani is determined to achieve financial sustainability
to the maximum extent possible without |
 |
compromising on the
programme’s mandate to serve the poor. The programme’s experience with increasing prices and, consequently, the sharp reduction in client
loads, especially of the poor, shows that striking this balance
is very difficult and calls for creative strategies. |
Currently, 51% of the expenses are met by revenues and Janani is
attempting to increase this share by following three broad strategies:
• Continue to explore ways to
improve service and cost efficiency
• Leverage the three networks
to deliver other products to offset distribution costs
• Create partnerships with the
public sector and integrate into its financial system to address
the needs of the poor
| What
does it cost per unit? |
To establish and to sustain (Rs.) |
|
To establish |
|
Super Titli Centre |
3,375 |
|
Titli Centre |
740 |
|
Urban shop |
- |
|
Rural shop |
- |
|
Clinic (Janani owned) |
500,000 |
|
Clinic (Franchised) |
50,000 |
|
Archives |
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